Mission & vision
We use our dynamic spirit to ignite energy to our customers through constantly leading & setting trends, aiming to transmit a new sports education through a unique portfolio of the latest Brands & newest Technologies, catered with excellent Service.
CSR
Mike Sport has established a basic approach to social responsibilities founded on its corporate philosophy of "Commitment, Passion & Innovation" We integrate our business values and operations to meet the expectations of our stakeholders. They include customers, employees, investors, suppliers, the community and the environment.
SINCE 1985
Mike Sport is the “one stop shop” for all your sporting goods and equipment. Being the leading Sports Retailer & Wholesaler in Lebanon, Mike Sport offers a comprehensive product range covering multiple product categories catering to a wide range of end-users encompassing both professionals and amateurs, corporations, schools and clubs.

Through over 150 Brands including private label lifestyle brands, Mike Sport focuses on exceeding qualities & technologies with cost efficiencies being guaranteed.

With over 20 Branches located across Lebanon, Cyprus & Iraq, we strive to constantly meet our customer’s demands with professionalism.

Our market responsiveness, innovation and trend setting enable us to bring the latest, stylish and most fashionable offerings your way. Customer centricity is the hallmark of everything we do. Quality products and cost efficiencies guarantee the best value for your money. Our complete practices guarantee that you shall have an experience second to none.

Our Warehousing and Distribution Facilities
Mike Sport holds a 6.000 sqm central warehouse in Beirut. It holds all Mike Sport’s logistics and operations on both wholesale and retail levels.

Distribution Channel
We are proud of our consistent delivery of new products and engaging marketing campaigns. Our solid ground in the sports business on the retail level has been paralleled by its reflection in a successful distribution channel.

Mike Sport has strengthened its position across major key sports categories, expanded its brands' retail presence across a steady distribution on the country level and beyond borders, totaling more than 50 doors.

Building upon our solid groundwork, our permanent strategy is aimed at propelling the brands in our trust to greater heights by enlarging the geographical and channels’ spread.

The company’s strategy and planning works towards seizing further growth opportunities to ignited interest in sports.

History
Mike Sport has started the Sports Retail business in 1985 starting from a little store located in the owners’ town village Bteghrine, Lebanon.

The expansion began with the opening of a seasonal ski shop at Zaarour Country Club in 1992 and extended to the city in Jal el Dib in 1995, followed by continuous store openings to cover most of the regions on the Lebanese Map.

The birth of Mike Sport’s new concept in 2004 created a major boost in the company’s success as Mike Sport managed to effectively and profitably merchandise luxury, performance and specialized brands through a shop in shop approach, valuing the look and feel of each brand and maintaining its proper shopping experience

Since 2010, Mike Sport has successfully continued its strategic expansion and extended its business to Iraq by opening two stores in the Kurdistan district. Two other stores followed in Cyprus.

In 2012, wanting to expand its client base and reach new segments, a new concept was launched: Mike Sport-The Outlet. It proved an immediate hit in the Lebanese market and encouraged planning for its inclusion in external branches and franchises.

It is growing to become a chain of its own within the country with three successfully operating stores.

Mike Sport will continue its journey with promising future expansions.

PEOPLE BEHINd MIKE SPORT

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